Albarajoub Industrial Food Division
At Albarajoub , the main strategies are first, developing our people; second, developing our brands into powerful ones; and third, maintaining our focus on consumers and customers. Human resources development is a very high concern. We groom people, because our two main assets are our people and brands.
In regards brand development. We are now aiming to develop our own brands that have the potential to become powerful brands. To develop strong brands, we have established our food processing complexes At Soba Industrial Area South of Khartoum as well as in Juba where the need is for all food items e.g. mineral water, fruit drinks, processed milk, processed meat, and carbonated beverages.
Hiba is the registered brand name for our operation in Khartoum, the sight is at Soba industrial area.
Production lines which are designed to produce biscuits, tea and milk powder in different packages.
Quality and nutritious products to our consumers under the brand names:
A. Biscuits under the brand name "Hiba" different types Glucose, Tea, Marie, Nice, and cream Biscuits.
B. Milk Powder under the brand name Hiba, packaged in different size of packages to suit different uses and sectors.
C. Tea in different packages loose and tea bags for both kinds of Black and Green tea. under the brand names Alnada & Alshfak.
Our factory is equipped with modern and sophisticated machinery with latest technology and the products are manufactured in highly hygienic conditions and we adopt Good Manufacturing Practices .
Our talented team has been instrumental in helping us create great tasting Biscuits, Milk powder, and Tea for everyone to enjoy.